在永續發展與市場競爭並行的時代，企業除了追求營收與獲利，更需要思考如何透過綠色創新、永續經營與品牌價值，建立長期競爭優勢。

本工作坊以「永續創業實驗室」為概念，結合 ESG 趨勢、品牌策略與遊戲化學習，邀請學員化身企業經營者，透過分組合作與情境決策，實際體驗企業從創業構想到永續經營的決策過程。

從模擬實戰中，理解企業如何兼顧經營效益、環境責任與品牌價值，並探索將永續行動轉化為品牌競爭力的可能性。

📘 課程大綱

1. 第一單元｜ESG 趨勢與永續創業思維
   永續趨勢如何影響企業經營與市場競爭。
2. 第二單元｜綠色創新與品牌價值建立
   綠色創新、消費者認同與品牌價值的關係。
3. 第三單元｜永續創業模擬實戰
   分組成立模擬企業，設定產品、目標市場與品牌定位。透過創業資金分配、市場競爭與突發事件，體驗企業經營決策。
4. 第四單元｜永續報告與品牌溝通
   將企業的永續行動與經營成果轉化為可理解的品牌溝通內容。
5. 第五單元｜企業成果發表
   分享各組模擬企業的經營策略與成果。

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本次榮幸邀請到 #怡如果行銷有限公司 #陳怡如 執行長，帶領學員深入探索 ESG 永續趨勢、綠色創新與品牌價值的連結，透過分組合作與情境模擬，體驗企業經營中的策略選擇與挑戰。讓學員從實戰中理解，永續不只是企業責任，更是創造品牌差異化與提升市場競爭力的重要關鍵。期待透過本次工作坊，激發更多創新思維，將永續理念轉化為實際行動，為企業與品牌開創更具價值的未來！ 

【講師現職單位介紹】

怡如果行銷有限公司  ｜  執行長 

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本堂為免費課程名額有限，敬請報名從速唷🔥

🆙 永續創業實驗室：從 ESG 到品牌價值的經營挑戰

⌚ 課程時間｜11/29(日) 14:30-16:30

🔗 報名連結｜https://forms.gle/2ZvmGhvxZxTqVnEJ8 

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📍 課程 / 活動資訊｜免費入場

 13+新創實證場域2F (南港瓶蓋工廠A1棟)

📌 台北市南港區南港路二段13號之1

📞 02-2785-9900
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In an era where sustainable development and market competition go hand in hand, businesses must look beyond revenue and profitability to consider how green innovation, sustainable business practices, and brand value can help them build long-term competitive advantages.

Inspired by the concept of the Sustainable Business Lab, this workshop combines ESG trends, brand strategy, and gamified learning. Participants step into the roles of business leaders, working in teams and making scenario-based decisions to experience the decision-making process from startup ideation to sustainable business management.

Through hands-on business simulations, participants will gain insights into how companies can balance business performance, environmental responsibility, and brand value, while exploring ways to transform sustainability initiatives into a source of brand competitiveness.

Course Outline

📘Unit 1 | ESG Trends and Sustainable Entrepreneurship

     Understanding how sustainability trends influence business operations and market competition.

📘Unit 2 | Green Innovation and Brand Value Creation

     Exploring the relationship between green innovation, consumer engagement, and brand value.

📘Unit 3 | Sustainable Business Simulation

     Forming teams to establish simulated businesses and define their products, target markets, and brand positioning.

    Experiencing real-world business decision-making through startup capital allocation, market competition, and unexpected challenges.

📘Unit 4 | Sustainability Reporting and Brand Communication

     Translating corporate sustainability initiatives and business performance into clear, engaging brand communications.

📘Unit 5 | Business Presentations and Results Sharing

     Presenting and sharing each team’s business strategies, approaches, and outcomes from the simulation.

We are honored to welcome Lulu Chen, CEO of IJUGO MARKETING CO. Ltd., to lead participants in exploring the connections between ESG, green innovation, and brand value through interactive business simulations. This workshop highlights how sustainability can go beyond corporate responsibility to drive brand differentiation, strengthen market competitiveness, and inspire innovative ideas that turn sustainable concepts into meaningful business actions. 

【Speaker’s Current Position】

IJUGO MARKETING Co., Ltd. / CEO

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Seats are limited, register NOW!

💥Sustainable Business Lab: From ESG to Brand Value

⏰Time｜2026/11/29(Sun.) 14:30-16:30

🔗Registration Link: https://forms.gle/2ZvmGhvxZxTqVnEJ8 

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【Information】

📍13+ TAIPEI INNOVATION HABITAT 2F. (POPOP TAIPEI Building A1)

📍No. 1, Section 2, Nangang Road, Nangang District, Taipei City

📞02-2785-990

Admission free