【13+新創課程】從交大電機到零售實戰：新創團隊如何找對第一個目標市場

本場以大倫老師「交大電機背景為何跨入日本商品、零售、批發代理與電商」的真實經驗作為開場引言，將個人

創業故事轉化為新創團隊可理解的市場切入邏輯。重點不是談日貨本身，而是讓各領域團隊理解：技術或產品完

成只是第一步，真正關鍵在於市場是否理解、客戶是否需要、是否願意付錢，以及商業模式是否能在風險中持續

修正。

💥課程目標

• 理解產品完成與市場買單之間的落差。
• 學會從「誰最需要、誰最願意付錢」切入第一個目標市場。
• 建立低成本市場驗證方法，避免在未驗證前過度投入資源。
• 透過現場 Q&A 協助不同領域團隊釐清市場切入與驗證方向。

📘 課程大綱

第一單元：交大電機為何跨入零售業

從技術背景到市場現場：電子雞、日本商品、日文筆電、3C 與創業挫敗，帶出「產品機會與市場驗證」的關係。

第二單元：新創常見誤區

產品做出來，不代表市場會買單；客人說喜歡，不等於願意付錢；市場大，不代表你切得進去。

第三單元：目標市場切入方法

從「我想賣給誰」改成「誰現在最需要、最容易成交、最能產生早期回饋」。

第四單元：市場驗證四問

市場懂不懂？需不需要？買不買？會不會回來？將抽象市場判斷轉成可觀察指標。

第五單元：低成本驗證工具

訪談、問卷、社群貼文、預購、小量測試、小預算廣告、場域展示與回饋蒐集。

第六單元：現場 Q&A / 個案快問快答

回覆主辦單位事先蒐集問題，協助團隊快速判斷下一步驗證方向。

本次榮幸邀請到 #大倫老師工作室 #黃大倫，引導新創團隊如何找對第一個目標市場！

【講師現職單位介紹】

大倫老師工作室  ｜ 主理人

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本堂為免費課程名額有限，敬請報名從速唷🔥

🆙 從交大電機到零售實戰：新創團隊如何找對第一個目標市場

⌚ 課程時間｜7/22(三) 13:30-15:30

🔗 報名連結｜https://forms.gle/brSZ5GWJ5J84cMtr9

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📍 課程 / 活動資訊｜免費入場

 13+新創實證場域2F (南港瓶蓋工廠A1棟)

📌 台北市南港區南港路二段13號之1

📞 02-2785-9900
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【13+ TAIPEI INNOVATION HABITAT】 

From Electrical Engineering at NCTU to Retail Frontlines: How a Startup Team Found Its First Target Market  

This session opens with Dalun’s journey from Electrical Engineering at National Chiao Tung University to entrepreneurship in Japanese products, retail, wholesale distribution, and e-commerce. Using his experience as a starting point, the discussion explores how startup teams identify their first target market and validate business opportunities.

The focus is not on the products themselves, but on a key entrepreneurial challenge: turning innovation into a viable business. Beyond building a product, founders must understand customer needs, validate market demand, assess willingness to pay, and continuously refine their business model in response to market feedback.

💥Learning Objectives

• Understand the gap between building a product and achieving market adoption.
• Learn how to identify an initial target market by focusing on customers with the strongest needs and highest willingness to pay.
• Develop low-cost market validation approaches to avoid overcommitting resources before validating demand.
• Gain practical insights through live Q&A to help teams clarify their market entry and validation strategies.

Course Outline

📘Module 1: Opening Story – Why an Electrical Engineering Graduate Entered Retail
From a technical background to the frontlines of the market: digital pets, Japanese products, Japanese-language laptops, consumer electronics, and entrepreneurial setbacks. This session explores the relationship between product opportunities and market validation.

📘Module 2: Common Startup Pitfalls
Building a product does not guarantee demand. Customer interest does not necessarily translate into payment. A large market does not mean it is easy to enter.

📘Module 3: Finding Your First Target Market
Shifting the focus from “Who do I want to sell to?” to “Who needs it most, is easiest to reach, and can provide the earliest feedback?”

📘Module 4: The Four Questions of Market Validation
Do customers understand it? Do they need it? Will they buy it? Will they come back? Learn how to turn market assumptions into measurable indicators.

📘Module 5: Low-Cost Validation Tools
Customer interviews, surveys, social media testing, pre-orders, small-scale experiments, low-budget advertising, product demonstrations, and feedback collection.

📘Module 6: Live Q&A and Startup Case Discussions
Address pre-submitted questions and help teams identify practical next steps for market validation and entry.

We are honored to invite Dalun Huang to share insights on how startup teams can identify and enter their first target market 

【Speaker’s Current Position】

Dalun Studio / Founder 

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Seats are limited, register NOW!

💥 From Electrical Engineering at NCTU to Retail Frontlines: How a Startup Team Found Its First Target Market 

⏰Time｜2026/7/22 (Wed.) 13:30-15:30

🔗Registration Link: https://forms.gle/brSZ5GWJ5J84cMtr9 

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【Information】

📍13+ TAIPEI INNOVATION HABITAT 2F. (POPOP TAIPEI Building A1)

      No. 1, Section 2, Nangang Road, Nangang District, Taipei City

📞02-2785-990

Admission free