本課程將以自身從運動、教育與人生歷程出發的真實經驗，分享如何從零開始建立個人品牌與社群影響力，並一步步將理念轉化為可被市場理解的品牌價值。

課程內容將結合品牌故事、品牌定位、社群溝通與品牌形象建立等核心觀念，帶領學員理解：品牌不只是商業包裝，而是一種價值與信念的延伸。

透過實際案例與經驗分享，協助創業者與品牌經營者思考，如何找到自己的品牌核心、建立與受眾的情感連結，以及在有限資源下，逐步打造具有溫度與信任感的品牌。

📘 課程大綱

1. 從人生經歷找到品牌核心－ 如何從個人故事與生命經驗建立品牌價值
2. 品牌定位與價值建立－ 小型品牌如何找到自己的市場定位與特色
3. 社群溝通與情感連結－ 如何透過內容與社群建立信任感與陪伴感
4. 品牌形象與長期經營－ 品牌視覺、風格與人格一致性的建立
5. 從夢想到品牌的實戰分享－ 怡如果行銷有限公司的品牌建立歷程與經驗分享

本次榮幸邀請到 #怡如果行銷有限公司  #陳怡如  執行長 ，協助團隊轉換為投資人思維，解構常勝簡報架構，並精準槓桿政府資源，為新創公司打造全方位的資金策略藍圖！

【講師現職單位介紹】

怡如果行銷有限公司  ｜  執行長 

–

本堂為免費課程名額有限，敬請報名從速唷🔥

🆙 把人生故事變成品牌價值

⌚ 課程時間｜9/19(六) 14:30-16:30

🔗 報名連結｜https://forms.gle/DhvgfZ2PHwjAgLPA6 

–

📍 課程 / 活動資訊｜免費入場

 13+新創實證場域2F (南港瓶蓋工廠A1棟)

📌 台北市南港區南港路二段13號之1

📞 02-2785-9900
－
Everyone has a story worth telling—and every story has the potential to become a powerful brand.

Drawing from real-life experiences in sports, education, and personal growth, this course shares a practical journey of building a personal brand and creating meaningful social impact from scratch. Participants will discover how to transform their experiences, values, and vision into a brand that people understand, trust, and remember.

Topics include brand storytelling, brand positioning, social media communication, and brand identity development. Rather than viewing branding as simply a marketing tool, this course presents it as an authentic expression of purpose and values.

Through practical case studies and firsthand experiences, entrepreneurs and brand builders will learn how to define their brand essence, connect emotionally with their target audience, and build a warm, credible, and sustainable brand—even with limited resources.

Course Outline

📘Module 1: Discovering Your Brand Core Through Life Experiences

• How to build authentic brand value from your personal story and life journey.

📘Module 2: Brand Positioning & Value Creation

• How small brands can identify their unique positioning and competitive advantage.

📘Module 3: Social Media Communication & Emotional Connection

• Building trust and meaningful relationships through content creation and community engagement.

📘Module 4: Brand Identity & Long-Term Brand Development

• Creating consistency in visual identity, brand personality, and communication style.

📘Module 5: From Dream to Brand: A Real-World Case Study

• The brand-building journey and practical experiences of IJUGO MARKETING Co., Ltd.

We are honored to invite Lulu Chen, CEO of IJUGO MARKETING COMPANY LIMITED, to share her inspiring entrepreneurial journey and practical insights into personal branding, brand development, and authentic storytelling. 

【Speaker’s Current Position】

IJUGO MARKETING Co., Ltd / CEO

–

Seats are limited, register NOW!

💥 Turning Your Life Story into Brand Value

📅Time｜2026/9/19(六) 14:30-16:30

🔗Registration Link: https://forms.gle/DhvgfZ2PHwjAgLPA6 

–

【Information】

📍13+ TAIPEI INNOVATION HABITAT 2F. (POPOP TAIPEI Building A1)

（No. 1, Section 2, Nangang Road, Nangang District, Taipei City）

📞02-2785-990

Admission free